Olo has partnered with Google to enable a fast and easy way to order on Google Search, Maps, and Assistant driving more sales directly to your POS system for fulfillment. Below outlines the onboarding steps necessary to integrate Google as an ordering choice.
Learn more about Google's ordering capabilities here.
Google My Business
- Google My Business (GMB) is a free tool that allows you to promote your restaurant's on Google Search and Maps. Learn more here.
- GMB is required for all locations that want to enable Ordering with Google. Please ensure locations that plan to use Google have active GMB listings.
Point of Sale Configurations
- Ordering with Google requires POS configurations to send orders to each location. You will need these set up for external ordering providers (typically involving an Order Type or Tender ID) in your POS. Further detail can be provided by your POS Specialist.
- If you are currently using Rails, you likely have these set up already. Your POS Specialist will confirm this prior to Google onboarding and request additional configurations if necessary.
- If requested and supported by your POS, you may be able to separate Google orders from other providers via POS configurations. Your Google Manager will be able to confirm what options you have available.
- Payments on Google orders will close to the Tender ID you set up regardless of credit card type. Payments will be remitted directly using the eCommerce merchant account set up through Olo for that location, which can affect reporting for verifying payment amounts.
- Your Delivery Manager will be able to provide additional reporting and potential workarounds if necessary. Additional information related to payments is discussed in the next section.
- POS Configurations for Google Dispatch:
- Dispatch orders can be placed through the Google ordering system, which may require adjustments to existing POS Configurations. Your Delivery Manager can walk you through the available options for your POS as to how Dispatch orders can be sent down via Google.
- Orders originating from Google will be processed using Google Pay on the consumer side; however, payments will use the eCommerce merchant account set up in Olo for that location.
- Olo will enable the Google Pay billing scheme for all eligible locations during the onboarding process.
- The payments will take place using the merchant account ID (MID) set up in the store and will be deposited into the bank account associated with that store like all other Olo orders paid via credit card on branded channel sites/apps.
- If MIDs are missing from any stores, Olo will collect that information during onboarding. This must be collected prior to any location going live.
- All of the Olo-supported credit card processors can be used except for the deprecated Worldpay platform. Your Google Delivery Manager will confirm should any additional action be necessary.
- The brand is the merchant of record. Chargebacks and refunds will therefore be handled by the brand, just as other orders on Olo.
- Brand: In order to kick off the project, the brand must complete the questionnaire and provide the Google Manager with any necessary POS configuration information.
- Olo: Your Google Manager will set everything up in the system and run internal testing to ensure all appears correct in Google’s system. This takes approximately 1 week from the completion of the questionnaire. Olo will then send live testing instructions to the brand.
- Brand: Run live testing using the testing guide below. Confirm with Olo once testing is complete. Olo will check the system to ensure the orders appear correct on our end. Olo can also place these live test orders on your behalf if you'd prefer. Talk to your Delivery Specialist for more details
- Pilot: Together the brand and Olo can determine which locations should go live in the initial pilot. Google does not allow launches on Fridays. Google needs to approve the testing is completed, which includes Olo's internal testing and the brand placing at least one successful test order.
- Full Launch: If all locations are not included in the initial launch, adding new locations is as simple as adding Google as a Rails Partner on the Rails Management page of the Olo Dashboard. Once Google is given access, the location should appear on Google for ordering within the same day.
Note: In order to begin onboarding, brands must complete this questionnaire.
Why do you need to sign up for Google Pay (Gpay)?
- Technically, the Google Pay signup is needed to keep track of all brands using Google pay. This doesn't impact existing payment systems or the processing that happens. The sign-up is purely for tracking purposes. Google recommends that the signup is done once per the holding company. The franchisees do not need to sign up for Gpay as well.
- Through Ordering with Google, Google Pay facilitates payments. The sign-up is needed to authorize Google Pay to collect payments and use the guest's Google user account and card information as a payment method for your online ordering service.
How can brands get access to the guests who opted in for marketing?
- The brand can subscribe to a webhook that will send details whenever someone opts into marketing. Speak to your Google Manager for more information.
Can I share multiple emails in order to allow multiple people to place test orders?
- Yes, either include multiple emails in the questionnaire or send an email to your Google Manager in order to have additional emails whitelisted for testing.
Can answers be edited after the questionnaire is completed?
- Yes, most questions can be updated by your Google Manager or the Google Support team. You can additionally get access to the Google Console, which will give you the ability to make changes directly.