Order with Google Enhanced Redirect Overview

The new Order with Google Enhanced Redirect experience helps brands boost discoverability and drive direct orders from Google properties such as search results and maps.

This new integration replaces the previous embedded ordering Google user experience when a guest clicks “Order Online.” The “Order Online" button will remain the same; however, the guest will be redirected to your website to complete their order.

With the Order with Google Redirect experience, you can:

• Increase direct traffic
• Eliminate friction in off-premise ordering
• Open the door to new, incremental guests
• Collect actionable first-party guest data

How the New Process Works

1. Guest views Google vendor listing and clicks your brands direct ordering channel
2. The guest is then redirected off Google to your brands ordering platform

 

Frequently Asked Questions

• How will these orders be identified in Olo?
  • Similar to Order with Google embedded orders, Olo is identifying orders that came from Order with Google enhanced redirect for reporting purposes via the following:
  • Dashboard Order Details: A new “Referrer” field will display for Google-referred direct orders
  • Dashboard Reporting: We’ve added referral information into the Closed Orders by Store, Failed Order Details, and Itemized Orders reports
    • Closed Orders by Store
      • 2 columns added to the end of the report to denote the number of “Google-referred” orders and the total revenue from “Google-referred” orders.
        • Num_referrer_google
        • Referrer_google
      • These columns will show up only if there are Google Referred orders in the selected date range
      • Google-referred Orders will be differentiated from Order with Google Orders in reporting.
    • Failed Order Details
      • New column of “Referrer” added to the report which would display Google for "Google-referred" orders
      • Google-referred Orders will be differentiated from Order with Google Orders in reporting.
    • Itemized Orders
      • New column of “Referrer” added to the report which would display Google for "Google-referred" orders
      • Google-referred Orders will be differentiated from Order with Google Orders in reporting.
    • Rails Analytics: We’ve added the ability to filter by Google-referred direct orders
      • For OwG enabled brands only: Will see “Direct Ordering” broken down into two selectable sub-options: Organic Orders and Google-Referred Orders
  • Brands can also use the new Order Mode POS Configs to identify orders in their POS. Tender Types are not available for Redirect orders since these orders will be placed with the Brand’s direct ordering tenders
  • Unfortunately, Google referral information has not been added into Olo Webhooks and is currently not prioritized on the roadmap. Please create a PRD and let the Product team know if your brand is in need of this.
• How does this compare to OwG embedded ordering experience?
  • The new OwG experience does not support native ordering and instead displays ordering channels that users can be redirected to, and ultimately place their orders.
  • The new OwG experience will be syndicating direct menus without markup inflated prices.
  • Orders placed with the new OwG will appear as Direct orders, and not Rails orders. Likewise, these new orders will use the existing payment/billing methods for direct orders.
• Are virtual brands supported/able to launch on the new Order with Google experience?
  • In most cases, no. This is due to a limitation in Google itself where a Google Business Profile can only be associated with a single physical address. Since Virtual Brands typically share an address with other parent brands, this prevents them from being able to have a distinct listing in OwG and the broader Google platform.
  • However, if the virtual brand does not share a physical address with another brand, and is able to have a distinct Google Business Profile, then it will be possible to go live on OwG.