Periodic messages sent for marketing purposes require customers to actively express consent in writing (e.g. double opt-in) to receive your text messages.
When crafting your message content, it’s important to understand compliance before you send a message. Prior express written consent from your customers is mandatory.
It is always a good idea to contact an attorney to seek additional advice pertaining to TCPA (Telephone Consumer Protection Act) and SMS —text marketing best practices in general.
The below is a step-by-step guide on how to setup a marketing message via campaign and campaign notifications:
Via Campaign
A campaign text message is strictly marketing message sent to a defined audience.
- Navigate to Campaigns > Create
- Select the automation type Date & Time or Recurring and click Next Step
- Note: The Recurring campaign requires additional interval details to be defined before clicking Next Step
- Select to Send Text Message
- Enter your text message content and click Next Step.
- Note: The Date & Time campaign requires additional scheduling to be defined before clicking Next Step
- Define your Audience segment and click Next Step. For more info, see Audience Filters
- Enter a unique and easy to understand campaign name for your internal reference
- Define the start and end dates
- Review and confirm by clicking to Schedule your campaign
Via Campaign Text Notification
A campaign text notification is a text message send that occurs at the time of a specified event.
- Navigate to Campaigns > Notifications
- Add a new notification
- Select the event that will trigger the notification and click Next.
- Enter a unique and easy to understand event name
Note: fields may vary based on event type, enter all required information - Select the to medium of the notification — in this use case, you will select Text message
Note: Medium options will only be displayed if the integration is enabled. - Enter your text message content.
- Enter the start and end dates
- Review and Create your new notification.
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