Getting Started with Local Store Marketing (LSM)

Introduction of Local Store Marketing (LSM), how it's used, and things to keep in mind. 

Local Store Marketing (LSM) campaign features allow brands to have control over the offer and text message campaigns scheduled by their Franchisees. It’s also a great way to provide Franchisees with Templates they can easily select from to run campaigns.

Templates

With Templates, an Admin or Marketing Manager user level can predefine the offer details and an associated text message for use by Franchise users with Marketing permissions. Franchise users can use a template, complete their promotion or store specific details, and schedule at any future time within 45 days as long as it doesn’t land on a blackout date.

You can set a users schedule limits per day, week, or month to prevent too many text messages from being targeted to Members at a time.

Blackout Dates

Blackout dates allow brands to limit the days at which template campaigns are scheduled. These are managed by the Admin and Marketing Manager users only.

User-Level Billing

Sending text messages have their per message cost and can be set to be billed to Corporate or to the User. When set to bill the user, a Franchise with marketing permissions will be required to provide valid payment on their account to enable text message campaigns. Please see Billing a Single User for more information.

Things to know

• LSM features — SMS templates, blackout dates and send limits — is an Enterprise plan add-on. To enable LSM in your Dashboard, please contact your Olo Customer Success Manager.
• To update the number of days in advance a user can schedule a campaign from a template (e.g. you want to limit user from creating a campaign more than 45 days out), please contact your Olo Customer Success Manager.
• For user-level billing accounts, new campaigns cannot be scheduled until a valid payment is set and a plan has been paid for on a single-user’s account. At any point, the billing information is not up to date, any existing text message campaigns scheduled in the future will be put on pause until their payment is resolved. If the start date of the text message campaign passes before payment resolution, the campaign is cancelled and will not run. Please see Billing a Single User for more information.
• Templates that include both an offer and a text message action will appear as 2 separate campaigns — an offer and sms type — when used to schedule a campaign. The template itself will be a combined user experience for ease of use and setup.