Menu Tagging

Overview

The menu tags tool adds multiple categories of tags to your menu items. This feature helps customers with dietary preferences, compliance with allergen tagging laws, and improves the searchability of your menu.

Use cases

• Dietary Preference tags are displayed on your Serve menu resulting in guests finding their preferred menu items quickly and with confidence
• Searching for a dietary preference on Serve will help guests find menu items tagged with these preferences
• Retrieve dietary preference tags from the Ordering API for your unique use cases on your Customer Front-End
• Tag products and modifier choices with common allergens so that guests can make informed decisioned about what dishes to consume

How to configure Menu Tags

Step 1: Navigate to the Menu section of Dashboard

• Log in to the dashboard.
• Go to Menu and then Manage Menus.
• Select the company-level menu you want to edit. Tags must be added at the company level, not for individual store menus.

Step 2a: Add Tags to a Menu Item

• Find the menu item you wish to tag.
• Look for the tag icon next to the item and click on it.

• A list of available tags will appear, each with a name and a description. Tag names and descriptions are not customizable.
  • Select from different categories of tags with the dropdown box at the top.

• Select all the tags that apply to the menu item and click Save.

You may select tags from multiple categories. All tags selected will be applied to the menu item.

Step 2b: Add Tags to a Modifier Choice

If using Serve as your interface, we highly suggest that you limit the number of tags on modifiers to the fewest necessary tags so that modifiers do not appear crowded

• Find the modifier you wish to tag.
• Click on the Edit button.

• Find the modifier choice that you wish to tag.
• Look for the tag icon next to that choice and click on it.

• A list of available tags will appear, each with a name and a description. Tag names and descriptions are not customizable.

• Select all the tags that apply to the menu item and click Save.

View the Tags on Your Menu

• Refresh your menu page to see the changes.
• The tags will appear as a small icon or letter next to the item name on the main menu page.
• Hovering over the tag on a desktop will show the full name of the preference (e.g. "Vegetarian").
• Clicking on the item to go to its product page will show the full tag name spelled out.
• A legend explaining the tags and their descriptions will be at the bottom of the menu page.

Important Notes

• Caching Time: Changes may take one to five minutes to appear on the live menu due to caching.
• Disclaimer: A note will automatically be added to your menu stating that these tags are for dietary preferences, not guaranteed allergen information and that there is a chance of cross-contamination. This helps manage customer expectations.
• Search Functionality: The tags are searchable. When a customer searches for a tag like "spicy," any item with that tag will appear in the search results, even if the word "spicy" is not in the item's description.

Menu Page

Mobile

Desktop

Product Page

Mobile

Desktop

Disclaimers

Mobile

Desktop

Tags from the Ordering API

The following Ordering API endpoints return tag information in their responses.

• Retrieve Restaurant Menu
• Retrieve Top-level Product Modifiers and Options
• Retrieve Product Modifiers and Options
• Retrieve Option Children
• Retrieve Cross-Sell Items

Available Tags

Category	Tag Name	Abbreviation/Icon	Description
dietary	Vegetarian	V	Does not contain meat, poultry, or fish. May contain dairy or eggs.
dietary	Vegan	Vg	Does not contain any animal products or by-products, including meat, poultry, fish, dairy, eggs, and honey.
dietary	Gluten-Free	GF	Does not contain wheat, rye, barley, or triticale, or ingredients derived from them.
dietary	Gluten-Free Optional	GF-Opt	This dish can be prepared without gluten-containing ingredients upon request.
dietary	Nut-Free	NF	Does not contain peanuts or tree nuts or nut oils (e.g., almonds, walnuts, cashews).
dietary	Spicy	🌶️	Contains ingredients like chili peppers that impart a noticeable level of heat.
dietary	Dairy-Free	DF	Does not contain milk or milk products (e.g., cheese, yogurt, butter).
dietary	Soy-Free	SF	Does not contain soybeans or soy-derived products (e.g., tofu, soy milk, soy sauce).
dietary	Peanut-Free	PF	Excludes peanuts and peanut-derived ingredients.
dietary	Low Carbohydrate	Low Carb	Contains a significantly reduced amount of carbohydrates.
dietary	Low Calorie	Low Cal	Contains a reduced number of calories, often falling within a specific caloric range for a single serving.
dietary	Egg-Free	EF	Does not contain eggs or egg-derived ingredients.
dietary	Shellfish-Free	ShF	Does not contain crustacean shellfish (e.g., shrimp, crab, lobster) or molluscan shellfish (e.g., clams, oysters).
dietary	Tree Nut-Free	TNF	This item does not include tree nuts (e.g., almonds, walnuts, cashews) and their derivatives. This item may include peanuts or sesame.
dietary	Low Fat	Low Fat	Contains a minimal amount of fat, typically meeting specific dietary guidelines for what is considered low in fat.
dietary	Fish-Free	FF	Does not contain finfish (e.g., salmon, tuna, cod).
dietary	Keto	K	Very low carbohydrate, high-fat, moderate protein. Designed to induce ketosis.
dietary	Low Sodium	LS	Contains a significantly reduced amount of sodium.
allergens	Milk	M	Contains milk or milk products (e.g., cheese, yogurt, butter).
allergens	Eggs	E	Contains eggs from chickens or other egg laying animals.
allergens	Fish	F	Contains fish including, but not limited to, bass, flounder, and cod.
allergens	Shellfish	Sh	Contains crustacean shellfish, including, but not limited to, crab, lobster, and shrimp.
allergens	Tree Nuts	TN	Contains tree nuts or nut oils including, but not limited to, almonds, pecans, and walnuts.
allergens	Wheat	W	Contains wheat or wheat-derived ingredients.
allergens	Peanuts	P	Contains peanuts or peanut-derived ingredients.
allergens	Soybeans	S	Contains soybeans or soy-derived products (e.g., tofu, soy milk, soy sauce).
allergens	Sesame	Se	Contains sesame.