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Configuring Custom Domains for Serve

Brands using our legacy desktop ordering site: We recommend migrating to our Serve responsive web platform. Learn more here.


Brands on Serve: Follow the instructions below to create a sub-domain of your existing website URL to host your Olo online ordering site.



  1. Ask your webmaster to CNAME the subdomain order.[brandname].com to If you are not using “order” as the subdomain, CNAME whichever sub-domain you will be using.


  2. Once the CNAME has been set up you will need to provide your Olo deployment manager or customer success manager with the URL that should be used and confirm when the CNAME has been set up on their side.


  • Do not change the word “whitelabel” to the brand name. The CNAME must be
  • It may take up to 24 hours for CNAME changes to take effect. Once the CNAME is set up correctly, visiting the subdomain will direct you to This means you are correctly pointing to an Olo URL.
  • A Canonical Name record (or CNAME) is a type of resource record in the Domain Name System (DNS) used to specify that a domain name is an alias for another domain (the 'canonical' domain). 

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