Many customers have expressed an interest in selling alcohol to their guests for pickup or delivery via ordering sites. In order to help fulfill these demands we reviewed our alcohol sales policy and would like to share specific limitations when selling alcohol on the Olo platform.
You will be responsible for ensuring compliance with all state or local laws and similar requirements, including but not limited to those related to the verification of a guest’s age or other determinations necessary to confirm the guest can legally purchase alcohol. To the extent alcohol is ordered through Olo’s platform in any of these circumstances, Olo takes no responsibility for ensuring compliance with state or local laws or requirements including determination of the age of the end-user, and will rely on the assumption that you are taking the necessary steps to comply with the law. You may offer alcohol via Olo ordering in the following scenarios only:
- Pickup - this is defined as an order that is placed directly via your website or app and is picked up by the guest at your establishment counter.
- Drive-Thru - this is defined as an order that is placed directly via your website or app and is picked up by the guest via your drive-thru.
- Curbside - this is defined as an order that is placed directly via your website or app and is picked up by the guest on the premises of your establishment but at the curb.
- Self-Delivery - this is defined as an order that is placed directly via your website or app and is delivered by a member of your staff or company-owned fleet to the guest.
- Dispatch - this is defined as an order that is placed directly via your website or app and is delivered to the guest through the Dispatch service
- Rails - this is defined as an order placed on a marketplace using the Olo Rails integration.
Important note regarding Dispatch
During the course of delivery with controlled contents such as alcohol, it may be necessary for the DSP to return the items to the store. This can happen if the DSP is unable to verify the recipient or if the DSP is unable to find the drop-off location. When a return is initiated, the store would be responsible for any return fee specified in the initial quote response.
New status will accompany a delivery if a return is initiated
- ReturnInitiated, ReturnInProgress, Returned, ReturnCanceled
DSPs must update their Dispatch integration in order to gain eligibility to service alcohol deliveries. The current list of eligible DSPs can be found below. DSPs that are ineligible for alcohol deliveries will not be offered deliveries that contain alcohol.
DSPs currently eligible for alcohol delivery
- Uber (List of Eligible States)
Olo has implemented functionality to prevent users from submitting an alcohol order via Dispatch if a brand does not have an alcohol-eligible DSP on their approved DSP list. If an alcohol-eligible DSP is not enabled, the guest will receive an error when submitting a basket with Dispatch as the handoff mode that contains one or more items with an 'alcohol' tag
We are continuing to work with DSPs to help them upgrade their Dispatch integrations to support alcohol deliveries. We will keep you updated as new DSPs enable the functionality. If you need further clarification on this topic, please reach out to your CSM.
Steps to be completed by the brand
- Determine all legal requirements related to the sale and delivery of alcohol and implement the necessary processes accordingly.
- Please review this article to configure products to be available on your site by appropriate handoff modes and follow the steps.