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Skip the Line® Trademark Usage Guide


These guidelines are for Olo customers and partners wishing to use “Skip The Line®” in promotional, advertising, or instructional materials, websites, apps, packaging, labels, and products. This mark is reserved for use exclusively by our customers and partners as indicated in Olo’s service agreement.

Brands wishing to utilize this mark should follow these guidelines:

  • Use of “Skip the Line” must include the registered trademark symbol (®) to the right adjacent to the words or artwork when SKIP THE LINE is used in association with mobile ordering software and mobile apps. In other instances, use should include the symbol TM, meaning the trademark is not yet registered for use in that context.

  • Use the trademark as a tagline or an adjective, and not as a command within a sentence. Always avoid use of the mark in a descriptive manner.

  • While there are no specific size or display guidelines, the registered mark must be at clear visible size in print or digital display.

  • No footer or attribution beyond the reserved symbol is required.

Correct                                        

Incorrect

SKIP THE LINE® mobile app  

We can help you SKIP THE LINE

Skip the Line®  

Order online with our app and
have 
your meal ready when you arrive      

Skip the Line and save time
                  OR
Save some time, Skip the Line   

SKIP THE LINE®
Download our mobile ordering app

SKIP THE LINE® with our mobile app

SKIP THE LINE™ delivery services

Skip the line delivery services   

Skip the Line™
Order Online

Skip the line™ and order online

 

                         

                                                           

                                              

                             

                                                                                   

 

             

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