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Upsell Tool


How it Works

Through Olo, you can suggest items to upsell based on what the customer has in their cart. With our upsell logic we look for the absence of items and if that item (or a group of items) isn't in the customer's cart, we suggest that as an add-on. 

For example, you can create an Upsell Group called "Beverages" with the following items:

  • Coca-Cola® Bottle
  • Bottled Water
  • Apple Juice

If the customer does not have any of the above items in their basket, the customer will be asked if they want to add an item as they proceed to checkout. If the customer did have an Apple Juice in their cart, for example, then the customer wouldn't see any beverage upsell at all since they already have an item from that group in their cart. 


Example

We see that the customer is prompted with the "May We Suggest" box that contains two Upsell Groups; Beverages and Desserts.



Within the Beverages group, there are two items (Fresh Squeezed Lemonade and China Mist Iced Tea). Within the Desserts group, there is only one item (Cinnamon Sugar Snack). 

In both instances, the items do not have any required modifiers. An item cannot be made available for Upsell if it has any required modifiers. The upsell pop-up does not support any customization.

Another important note is that this has to be set up at the brand level, meaning you can't upsell different items at different locations within your brand. We do, however, check to see if an item is on that store's menu before upselling it to the customer. Using the above example, if a store does not carry the China Mist Iced Tea, the customer would only see Fresh Squeezed Lemonade as an upsell. 

When a customer picks an item from the upsell tool to add to their order, they will see a quantity field show up, which they can use to specify the quantity of the item they would like to add to their order.

 

How to Implement

Ready to get upsells added to your ordering experience? Submit a request with the below information:

  • Brand name
  • Name(s) of Upsell Group
  • Item(s) that should be added to each Upsell Group 
  • An image (if desired) to be shown on all Upsell pop-ups with the below specs:
    • Accepted file types: .png
    • Recommended dimensions: 300x189px
    • Required resolution: 72px
    • Background must be transparent

 

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