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Upsell Tool


How it Works

Olo offers a suggestive upsell that will review what the customer has in his/her cart and suggests additional items if the user does not already have those items in his/her cart. With our upsell logic we look for the absence of items and if that item (or a group of items) isn't in the customer's cart, we upsell that item or groups of items. 

For example, you can create an Upsell Group called beverages that has the following items:

  • Coca-Cola® Bottle
  • Bottled Water
  • Apple Juice

If the customer does not have any of those above items in his/her basket, the customer will be asked if they want to add one of those items as they proceed to checkout. If the customer did have an Apple Juice, for example, in the cart then the customer wouldn't see any beverage upsell at all since they already have an item from that group in his/her cart. 


In the below example, we see that the customer is prompted with the "May We Suggest" box that contains too Upsell Groups: Beverages and Desserts.

Within the Beverages group, there are two items (Fresh Squeezed Lemonade and China Mist Iced Tea). Within the Desserts group there is only one item available (Cinnamon Sugar Snack). 

In both of these instances the items do not have any required modifiers. An item cannot be made available for Upsell if it has any required modifiers. The upsell pop-up does not support any customization. Another important note is that this is set up at the Company level, meaning you can't upsell different items at different locations within your brand. We do, however, check to see if an item is on that store's menu before upselling it to the customer. For example, using the above example, if a store does not carry the China Mist Iced Tea, the customer would only see Fresh Squeezed Lemonade as a Beverage upsell. 

How to Implement

Ready to get upsells added to your ordering experience? Please submit a request with the below information:

  • Name of Brand
  • Name(s) of Upsell Group
  • Item(s) that should be added in each Upsell Group 
  • An image (if desired) to be shown on all Upsell pop-ups with the below specs:
    • Accepted file types: .png
    • Recommended dimensions: 300x189px
    • Required resolution: 72px
    • Background must be transparent


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