What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool provided by Google that allows you to deploy various types of code (and define rules for tracking events and firing event codes) on Olo since Olo cannot manually implement these pixels or snippets or tags for you.
How does Google Tag Manager work with Olo?
We just need your GTM container ID (GTM-xxxxx) to ingest into our system. From there we will be able to inject this code onto all of your brand's specific non-secure pages so that anything you add via this container gets added to Olo.
How can I track ECommerce with GTM?